Cash Bootrap Method V1 – Campaign

I want to reveal what was talked about in the Cash Bootstrap Method V1 sales page.

Not many marketers show you what I'm going to show you in this page!

I've even moved the original Cash Bootstrap Method site for you to have a look at.

The campaign was NEVER revealed – and I'm going to show you what it was!

But first, take a look at and read the original Cash Bootstrap Method site here:

Cash Bootstrap Method V1 Site

[line_break]Insert Your Text Here[/line_break]Pay careful attention to the second page (find hot niches exercise). Look at the figures carefully…

Pretty damn impressive eh?

So what was the promotion and the campaign?

Satellite TV software for your PC.

Yup, that's right. My very first campaign!

In a moment I'm also going to show reveal the website…

[line_break]Insert Your Text Here[/line_break][textbar_50percent_1 background="#444444"]First, let's take a look at the figures…[/textbar_50percent_1][line_break]Insert Your Text Here[/line_break]

What I didn't show was the ALL the costings and unfortunately I can't access the logs anymore – different account.

Luckily I've managed to find an old report on a backup generated from AdWords, but it's only for a one week period (7 days). The 4th to 10th January 2008.

Download the AdWords report here!

[line_break]Insert Your Text Here[/line_break]So let's focus on the period between the 1st to 16th as the AdWords report falls within this period.

Here's the ClickBank sales as a quick reference for the period we're looking at.

To get an idea of the advertising costs during this 14 day ClickBank period we'll take the 7 day AdWords report and multiply it by two:

$966.86 (cost for 7 days) x 2 = $1933.72 for 2 weeks, estimated (it was probably less).

[line_break]Insert Your Text Here[/line_break][textbar_50percent_1 background="#444444"]So let's calculate the NET profit (after costs):[/textbar_50percent_1]

[content_box_blue_50Percent]$4749.69 – $1933.72 = $2815.97 NET for 2 weeks.

$2815.97/2 = $1407.98 NET per week.

OR $201.14 NET per day![/content_box_blue_50Percent]

Not bad for one single campaign!

This was accomplished simply by driving traffic directly to the presell/review page, monitoring my page and optimizing AdWords.

Before I show you the site, let me just tell you something…

The site went against some of the most common marketing rules.

[content_box_50Percent]

Two things copywriters teach are:

[red_arrow_list_small]

  • Always have a "white" background – it represents normal reading style.
  • Don't use flash banners. It complicates matters and distracts from the copy.

[/red_arrow_list_small]

[/content_box_50Percent]

Hmmm…

I tested many variants along the way. I tested "white" sites, with and without the flash headline, shorter presell copy… nothing performed as well as the one I'm about to show you…

The site's not the greatest, it's not that pretty – but it "connected" with the target audience. That's the KEY. Everything you do should be created around connecting with your visitor.

I even had a "guru" copywriter friend create their version – it flunked. Mine worked, and worked well!

[content_box_yellow_50Percent]Here's the link and password to access the site (it's for your eyes only):

Satellite TV on PC Website

Password: cbmtv

*NOTE: All the affiliate links have been removed and replaced by direct links to the products.[/content_box_yellow_50Percent]

I had invested all my time and energy into that campaign without developing new ones.

"Don't put all your eggs in one basket!"

Big mistake on my part. Yes, Google put a stop to that campaign (the CBM V1 story).

That's when I realized I needed to stop wasting time and start building a system I could follow. Remember all this happened before the CBM V1 was released.

The CBM V1 was my first "basic" business model and the processes I followed to get back on track.

Things have changed over the years. Google are a lot tougher, but this means more opportunity for YOU.

Do what Google want, and the traffic is there to be taken. I've learned a LOT more since then. There's money on the table – seriously.

And that doesn't ONLY apply to Google. There are many other traffic sources that convert as good.

Take care,

7 thoughts on “Cash Bootrap Method V1 – Campaign

  1. Excellent learning experience. Multiple profit streams is the way to go. Thanks for sharing the campaign results.Some questions –
    1. Any idea as to why it was banned by Google, and how you could have fine tuned it to meet their requirements. Or maybe you did:-)
    2- It would be very helpful to see how this well earning campaign can be salvaged, after all $200 per day of net profit!

  2. Thanks for the comments guys!

    Glad you like what I've shared :)

    @ Tess – Google PPC is only one traffic source. Do your campaign right (everything from sales letter/presell, message, research, bidding strategies, optimization, tracking, etc) and you can make a lot of money.

    Seriously, take a look at the Gravity of products in ClickBank. That's affiliates making sales. Traffic doesn't have to be "only" form Google. I've only showed the campaign I talked about in the Cash Bootstrap Method V1 and what prompted me to create "multiple systems" (plans of action) that fit into my overall business model.

    Thanks again for the compliments :)

    Take care,
    Mark

  3. Hi Mark
    I finally managed to login, thanks for perseveringly.

    Thanks for sharing the campaign. What bothers me about PPC – and I have tried a few – is that you end up paying google before you receive the income. So your usually small margin can get whittled away by the cost of investing in PPC, if it's your first campaign. I realise that over time, things even out but I found with PPC I was shelling out a lot and not seeing the results for some time.

    But I must praise you on your sales letter. No overhype, no screaming red headlines, lovely graphics in the review table ( did you create them yourself) and a friendly personal tone of voice.

  4. Fascinating story Mark very well told.

    Anyone can have bad luck or just make a mess
    of things, it's what you do next that matters.

    P.S. The hat looks great, don't knock it ;-)

    Ian McLaren
    Rutherglen
    Scotland

  5. Some great points, Mark. Thanks for finally "coming clean"
    about the details of this pre-CBM V1 campaign.

    Once again, "what everyone knows" is wrong and doing your own testing is the only sure fire way to find out what works in each case.

    Please keep the information flowing to us.

    Bruce Arnold

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